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NEXT Forecast

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With the mainstreaming of Natural, the industry remains one of high innovation by necessity, with many in-market trends laddering up to dominant macro forces that are covered in this report. This insider’s guide can help you get on trend and stay there and help you create products that promote health, sustainability, and a better world. It will help bridge the gap between aspiration and execution.

Get the latest insider’s guide to where the natural products market is now—and where it’s headed. Drawing from proprietary data sets, expert interviews, in-market case studies, and the Natural Products Expos, the NEXT Forecast is the industry’s leading source of forward-looking insights.

The “Insider Insights” you need to succeed in Natural!

  • 14 new macro forces influencing the industry
  • 35+ rising trends driving innovation
  • Where trends are manifesting
  • Forecasts of your high-growth segments
  • Nearly 200 trendsetting products to watch and learn from
  • Top marketing claims and certifications
  • Today’s emerging opportunities



New report for 2017 SEE PREVIEW